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Clicks-AND-Bricks: Sell More In-Office and Online

ODs that use Optify make 15% more with patients that pre-shop.

The industry’s #1 omnichannel platform helps independent optometry practices compete effectively with online retailers. Our platform combines in-office expertise with online capabilities to increase patient engagement and sales.

Increase Revenue for Your Practice by Combining the Power of Online Browsing With In-Office Sales

Optify’s integrated platform helps you engage patients before their appointment and increase sales online and in your optical.

Enhance Your Online Presence

Optify allows patients to browse, virtually try on, and pre-select frames before appointments. This approach can increase in-office sales and reduce walkouts.

Key Benefits for Your Practice

Reduce Digital Walkouts
- Display your eyewear inventory online
- Maintain patient engagement with your practice
- Increase revenue through pre-exam interest
Compete with Online Retailers
- Match the offerings of major online eyewear retailers
- Provide an online optical store
- Offer virtual try-on features
Increase In-Store Sales
- Engage patients before their exam
- Send targeted messages to encourage browsing
- Improve the likelihood of in-office purchases
Simple Implementation
- Optify manages the setup process
- Minimal staff time required for launch
EHR Integration
- Integrates with your EHR or practice management system
- Provides patients with current, searchable frame catalog
- Enables personalized shopping experiences

Interested in learning how Optify can benefit your practice? Join The Eye Consortium for member-exclusive pricing and benefits.