Who is Nathalie Blanc
- The force behind the brand is the daring, humble, talented, passionate, perfectionist, French-born Upon graduating from the International School of Optics (ISO), Nathalie Blanc became an optician and opened two optical stores.
- In 2015, she launched her own collection “Nathalie Blanc Paris”.
- The secret is a unique combination between cosmopolitan influences and rural craftsmanship: the designer creates her signature frames in Paris, manufacturing takes place in France.
What is Nathalie Blanc
- Unique niche positioning: People who look for an understated luxury and elegance and focus on quality
rather than ostentation. Often referred to as quiet luxury. - The “French street effortless chic”, the eternal spirit of luxury only to be found in Paris!
- The collection is distinguished by its extensive array of neutral hues and enduringly sleek silhouettes.
Drawing inspiration from classic 70s design, it seamlessly integrates modern aesthetics while placing a
strong emphasis on the impeccable quality of craftsmanship.
Unique Collection Features and Benefits
- Made In France / Made in Japan = Craftmanship
- 22K Gold Galvanic treatments = Durability and Hypoallergenic
- Titanium nose pads = Quality and Comfort
- Inverted bridge signature = Uplifting Beauty
- Signature balanced pierced endpieces = Comfort
- Twenty-Two Exclusives Acetate plates = Uniqueness
- Twenty-Six Exclusives CR39 colored sun lenses = Uniqueness
Three Different Lines
NATHALIE BLANC PARIS
- Marketing target: 30 – 45 years old / Women and men.
- Style: Parisian chic and quiet luxury
MONSIEUR BLANC
- Marketing target: 35 – 55 years old / Men.
- Style: Casual Business
BLANC
- Marketing target: 10- 25 years old / Young Adult, and Petite Faces.
• Style: Trendy Chic